Voters may notice a phenomenon people are dubbing the “Taylor Swift Effect.”

After posting her support for Phil Bredesen on social media, there was a rise in the registration of young voters in Tennessee.

Although Marsha Blackburn still has the lead in many polls, it’s possible that the new influx of voters could close the gap between her and Bredesen.

Bredesen was unaware of Swift’s support before her post. His campaign sent her an official letter of thanks shortly afterward.

The movement has left people wondering just how much of an impact Swift’s endorsement will have on the race.

The youth vote is one that nominees are aware of due to its importance in numbers.

Photo courtesy of The Tennesseean.